Before moving to Hong Kong, Jeroen was a manager at a medical publishing and conference management firm. He also worked in accounting and wealth management. In Hong Kong, he ran his own business before joining the ACRC. Jeroen studied economics at the University of Amsterdam and corporate and financial law at the university of Hong Kong.

Jeroen is the manager of the ACRC.

Isabella is a dedicated researcher with a strong background in both qualitative and quantitative research, spanning academic and commercial areas. Her fascination with research started in her junior years of undergraduate study while she was taking a mandatory research course and she began her research career with a summer internship position as a research assistant for a professor. Before joining ACRC, Isabella was a market researcher with experience across consumer and B2B markets. Isabella graduated with a masters degree in criminology from the London School of Economics (UK) and a B.A. Honours degree in sociology from Queen's University (Canada). She is fluent in English, Cantonese and Mandarin.

Richard earned his B.A. in history from the University of Waterloo in Canada, an M.A. in Asia-Pacific studies from the University of Leeds in the UK and recently an M.B.A. from the University of Hong Kong. He has professional experience in wealth management operations and IT services. Research interests include strategy development, market entry, business expansion, marketing and crisis management.

Emily received her B.B.A. degree in marketing and finance from the Simon Fraser University in Canada and a Masters degree in communications (public relations and advertising) from the California State University, Fullerton. Before joining ACRC, Emily was a senior research analyst with several multi-national companies, providing research analyses and strategic consulting in the areas of the Chinese market, supply chain management, logistics, online marketing and knowledge management.

Mary obtained her B.B.A. (accounting and finance) degree from the University of Hong Kong, and her diploma in Advanced Securities Market Analysis (with Distinction) from the Chinese University of Hong Kong. She holds a certificate of CPA issued by the Washington State Board of Accountancy, and is a member of the American Institute of Certified Public Accountants. Mary has experience in tax and Chinese business consultancy.

Mary joined ACRC in October 1999. Three of her finance cases were used in the 2002 Concordia M.B.A. Case Competition.

Before joining ACRC, Phoebe worked as a lecturer in associate degree programs in Hong Kong, in the fields of marketing and management. Prior to that, she worked as a strategy consultant for a US-based international management consulting firm, with project engagements in fast moving consumer goods, telecommunications, and finance, in various parts of Asia.

After completing his degree in marketing and mass media at the University of Wisconsin, Amir worked in Canada in the sales force automation and database marketing unit of a leading business productivity solutions provider. He has also engaged in a number of media production projects, worked as a freelance writer and developed organisational web sites.

At ACRC, Amir's research has been in the areas of e-business infrastructure investment, technology adoption and performance metrics.

Minyi obtained her M.Sc. and Ph.D. in information systems from the London School of Economics and Political Science (LSE). She also holds a diploma in international business from the Guangzhou Institute of Foreign Languages (China), a B.A. in English for international business from the University of Central Lancashire (UK) and an LSE postgraduate diploma in accounting and finance (UK). Before joining ACRC, she worked for the Complexity Research Programme and the Information Systems Department at the LSE, the WestmARC at the University of Westminster and a trading company in London, among others.

Havovi received her B.A degree in Mathematics from the University of Delhi, and Masters in Business Administration from the Indian Institute of Management, Ahmedabad in India. After completing her MBA, Havovi worked for nine years in a leading international bank in India and Australia. She then moved into the consultancy and training field, where she spent another eight years working with executives and graduate students in Mauritius and India, focusing on Organization Behavior and leadership. Havovi expects to complete her PhD in Leadership & Mastery of Change from the Thierry Graduate School of Leadership, Brussels, by July 2009. Her major research interests include leadership, change management, expatriates and cross-cultural studies.

After completing a B.A. in economics at the University of Chicago, Ricky returned to Hong Kong to join a quasi-government organisation tasked with promoting Hong Kong's external trade, where he participated in staging some of the largest trade events in Asia and around the world. He subsequently moved into advertising at the South China Morning Post, followed by a tenure in Asian shipping equity research at Lehman Brothers. His prior academic research background was in airline alliance. On top of his native English and Chinese, Ricky also manages elementary Japanese, French and Italian.

Initially trained in mass media, Josephine was a marketing practitioner serving multinational companies in a regional capacity in Hong Kong. Industries served include media, hotels, consumer electronics and semiconductors. Recently, she returned to campus and obtained a BA and an MPhil degree from the University of Hong Kong prior to joining ACRC.

Andrew received his B.B.A. in management of information systems and his B.A. in geography from the University of Texas at Austin; he got his M.Sc. (with distinction) in geo-information systems from the Hong Kong Polytechnic University. After a number of years in the aviation industry, he joined ACRC in June 1998. Andrew's main research areas include strategy and competitiveness, e-Business and information systems management.

Karen received her B.A degree in Economics from the University of California, Berkeley in the U.S. and Master degree in Business Administration from Australian Graduate School Management at the University of New South Wales, Australia. Karen has over ten years of project financing experience with major US and European banks as well as the Australian government. She then assumed a senior managerial position to start up a logistics business for a local corporation, where she later became a member of the Board of Director. Karen is completing her Doctorate in Business Administration with the University of Newcastle, Australia. Her major research interests include leadership, knowledge management and organisational behaviour.

Grace Loo holds a B.A. in international relations and an M.A. in journalism from the United States. She worked in media both as a reporter and in a commercial context before moving into the fashion industry. She was a Reuters Fellow at Oxford University in 2001.

Carola has a degree in economics from the Universidad del Salvador and a Masters in economics from CEMA (both in Buenos Aires, Argentina). She then moved to the UK where she obtained an M.Sc. in economics with reference to Latin America at the University of London. Carola has recently finished her Ph.D. in economics at the Institute for Latin American Studies (University of London). Carola's main research areas include regional economic disparities, integration schemes and Latin American and European policies.

A After obtaining a Bachelors degree in production engineering, Kavita worked for over ten years in the manufacturing sector in India. Thereafter, she completed her Masters in management systems from the Indian Institute of Technology, Delhi (India). Obtaining her Ph.D., also from the Indian Institute of Technology, Delhi, her main research interests include management of technology and entrepreneurship in emerging economies. Before her move to Hong Kong, she served as a consultant to leading business houses in India and was also the business research manager for a non-profit management association in Hong Kong.

Mark has a B.A. in political science from the University of Michigan and a Masters in economics from the University of Hong Kong. He has also participated in executive education programs in finance and biotechnology. Mark's previous work experience includes investment research and corporate finance positions in both Washington D.C. and London. His research focuses on the Chinese economy.

After obtaining academic qualifications in marketing and international business, Amy joined the marketing field for over ten years in brand management. She had regional exposure in Hong Kong, China and Taiwan and was a marketing director in major corporations like McDonald's and Mead Johnson. In 2004, Amy obtained an additional qualification in psychology from the University of Hong Kong, graduating with a distinction. She joined ACRC as a part-time case writer in June 2006.

Sam obtained his B.Sc. in systems engineering from Boston University, his Masters in international relations from the Fletcher School at Tufts University (US) and his P.G.Dip. in organisational behaviour from the University of London. His research interests include business strategy in technology enterprises, entrepreneurship and globalisation of corporations. In addition, Sam is an experienced strategy and marketing consultant serving clients in the higher education, non-profit organisation, government and commercial sectors.

Iris is a CFA charter holder and has over 15 years of experience in investment management and investment banking. Besides writing cases for ACRC in her part time, Iris supervises the asset management and corporate advisory businesses at a local financial institution in Hong Kong. Her research interests include competitive advantages of firms, China strategies, and art business management.

Iris's case, "Shanghai Volkswagen: Time for A Radical Shift of Gears", won the first prize in the 24th Concordia MBA International Case Competition.

Macy graduated from Monash University with B.Com Honours specialising in accounting and finance and a Masters in management (international business). After a number of years in the business consultancy and commercial fields, she pursued her career in academia with a longer term goal of pursuing her Ph.D. in management. Macy's main research interests include business strategies, managerial decisions, corporate social responsibility, strategic marketing and management.

Claudia received her B.A. degree in accounting and marketing and M.Sc. degree in management from universities in Scotland, UK. Before pursuing her Ph.D., she worked as a lecturer at Multimedia University in Malaysia in the fields of marketing and consumer behaviour. She was awarded a Ph.D. from the Cardiff University, UK, in 2006. Claudia's major research interests include company advertising with a social dimension, corporate social responsibility, business ethics and cross-cultural studies.