| Functional Area : |
Strategy & General Management
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Issues: |
This case provides students with an understanding of the principles of disruptive innovation. Through this case, students will be exposed to the disruption the video game industry went through on account of Nintendo's Wii. It will sharpen their understanding of how competition should manage creative innovations. The case can also be used to demonstrate how important it is for highly successful companies to remain nimble and, despite their size and value networks, to identify and successfully develop potentially disruptive technologies before having their traditional sustaining technologies overtaken. |
