| Ref No. |
Title |
Author(s) |
| 10/471C
|
East of Africa (and West of China): Chinese Business in Africa
Product Type:
Case
Functional Area:
Economics & Business Policy, Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2010
Trade between China and Africa was estimated to have quadrupled between 2000 and 2008, with China becoming Africa's third-largest trading partner and second-largest export destination. Trade relations...
|
Marcus Schuetz
Carola Ramon-Berjano |
| 10/474C
|
Crown Worldwide: Integrating Corporate Social Responsibility in Business
Product Type:
Case
Functional Area:
Human Resource Management, Production & Operations Management, Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2010
Founded in 1965 by Jim Thompson, the Crown Worldwide Group ("Crown") began as a small moving company in Japan, shifting its headquarters to Hong Kong in the mid-1970s. Within 30 years, Crown had becam...
|
Ali Farhoomand
Claudia H L Woo
Ricky Lai |
| 09/415C
|
Alibabaˇ¦s Jack Ma: Rise of the New Chinese Entrepreneur
Product Type:
Case
Functional Area:
Strategy & General Management
Pub. Year: 2010
Likened in his native China to a rock star of entrepreneurship, Ma had risen from humble beginnings to the pinnacle of modern Chinese business in less than 20 years. How did a former English teacher ...
|
Ali Farhoomand
Ricky Lai |
| 10/464C
|
European Airline Industry, 1993 ˇV 2009: Flying into Turbulence (A)
Product Type:
Case
Functional Area:
Economics & Business Policy, Strategy & General Management
Pub. Year: 2010
This case illustrates the evolving structure of the airline industry in Europe and the competitive determinants in the industry. This case initially outlines the context of the airline industry prior ...
|
Venkat Subramanian
Samuel Tsang |
| 09/463C
|
Viagra in China: A Prolonged Battle over Intellectual Property Rights
Product Type:
Case
Functional Area:
Strategy & General Management
Pub. Year: 2010
In April 1998, Pfizer Inc ("Pfizer") launched Viagra, a prescription drug for treating erectile dysfunction, in the US and Europe with huge success. However, its market entry into China was met with a...
|
Jiangyong Lu
Shangjin Wei
Yahong Li
Zhigang Tao
Penelope Chan |
