The FocusAsia Business Leaders Case Study and Video Series profiles leading Asian enterprises and their senior executives. From property development and manufacturing to biotechnology and offshoring, this series features some of the most successful companies in Asia - from China to Singapore, Japan to India.

Each volume contains a comprehensive case study of a featured corporation along with a 30-minute DVD developed in co-operation with Journalism and Media Studies Centre and produced by Emmy award-winning producer, Jim Laurie.

The case study shows how these firms are using these firms are using their entrenched competitive position at home to expand into global markets. The videos feature the CEOs and other senior managers discussing their firms' operations, culture and strategic outlook. The viewers get a close look at the inner teaching notes, which highlight specific teaching and learning objectives guiding each case.

This 13-part series provides a rich teaching and learning environment for courses in strategic management, organisational behaviour and leadership.


Featured Corporations

C. K. Chow, CEO
Sir C. K. Chow and MTR Corporation Ltd
Strategic Challenge of Entrenching Locally While Expanding Globally
Ali Farhoomand, Emily Ho

This Volume discusses how MTR Corporation transformed itself from a local transportation company to become a global player. Despite MTR's proven rail-property model in Hong Kong, the company is faced with a new set of economic, cultural, regulatory and operational challenges abroad. This case illustrates the growth model of a local company during internationalisation and the trade-offs involved in its strategic decisions.

Strategy and General Managerment

You can view a 2-minute showreel of this volume Order This Item On-line

Lawrence Wong, CEO
Lawrence Wong and The Hong Kong Jockey Club
Repositioning a Not-For-Profit Powerhouse
Ali Farhoomand, Amir Hoosain, Shirley Chan

The Hong Kong Jockey Club, with a statutory monopoly on horse racing, football betting and lotteries, is not only the territory's largest single taxpayer, it is also its largest charity and community benefactor. The Volume explores how the company has to tackle the threat posed by illegal and unauthorised offshore gambling operators, and how it should reposition itself. It also highlights the paradox of producing a sustainable betting turnover without being perceived as promoting gambling in the community.

Strategy and General Managerment, Non-profit Organisations

You can view a 2-minute showreel of this volume Order This Item On-line

Vincent Lo, Chairman
Vincent Lo and Shui On Group
Branding Properties for Sustainable Growth in China
Frederik Pretorius, Emily Ho

This Volume explores how Shui On, a large Hong Kong-based property developer, leveraged its established relationship with the Shanghai government to obtain the rights to participate in a very large urban redevelopment project to build the now world-famous Xintiandi retail and entertainment centre. It also probes whether or not the company could repeat its success in other Chinese cities by exploiting the brand value of its flagship project.

Marketing, Entrepreneurship, Strategy and General Management

You can view a 2-minute showreel of this volume Order This Item On-line

Tong Zhicheng, Chairman
Tong Zhicheng and Pearl River Piano Group
Hitting the Right Notes in the Global Market?
Michael Enright, Emily Ho

Pearl River Piano (PRP) is a classic Chinese success story: the manufacturing company used Western know-how to develop its core competencies and ultimately dominated the local market. Venturing into the international market, PRP uses its advantages as a national champion to build a global brand. The Volume explores whether a state-owned enterprise would be able to develop a strong brand to operate and compete in global markets. It also sheds light on branding issues in businesses sensitive to skills and refinement.

Strategy and General Management, Marketing

You can view a 2-minute showreel of this volume Order This Item On-line

Kiran Mazumdar-Shaw, CEO
Kiran Mazumdar-Shaw and Biocon
From Generics Manufacturing to Biopharmaceutical Innovation
Michael Enright, Venkat Subramanian, Jeroen van den Berg

Following a successful IPO in April 2004, Biocon - India's foremost biotech company - is in the midst of an ambitious overhaul. Long dependent on revenues from the production of enzymes and generic drugs, the Company feels competitive pressures from within the country, as well as from other developing economies such as China. The Volume shows how the company's founder, Kiran Mazumdar-Shaw, intends to take the company to the next level by transforming Biocon from a producer of generics into India's first true innovator in the field of biotechnology.

Entrepreneurship, Strategy and General Management

You can view a 2-minute showreel of this volume Order This Item On-line

Pavan Vaish, CEO
Pavan Vaish and IBM Daksh
Business Process Transformation in India
Ali Farhoomand, Kavita Sethi

In one of the largest acquisitions in India, technology giant IBM took over Daksh eServices Ltd in April 2004. Since its inception, Daksh eServices had mirrored the fiery growth of the Indian business process outsourcing (BPO) sector. In the short span of four years, it had acquired 6,000 employees with facilities in five locations. The Volume examines the issues surrounding different financing models opened to a start-up by weighing the pros and cons of different options. It also gives a detailed overview of BPO and business process transformation.

Entrepreneurship, Strategy and General Management, Outsourcing

You can view a 2-minute showreel of this volume Order This Item On-line

Shinji Hattori, President and CEO
Shinji Hattori and Seiko Watch Corporation
Moving Upmarket
Ali Farhoomand, Tom Hout, Amir Hoosain

As high-end watches became more and more a status and fashion symbol in the 1990s and 2000s, Seiko, arguably the world's foremost innovator in the watch industry, had to deal with the issues surrounding stagnant sales and ambiguities surrounding its brand. The Volume demonstrates how Shinji Hattori, a great-grandson of Seiko founder Kintaro Hattori and current president and CEO, tries to lift the Company's brand and margins through technological innovation and brand repositioning.

Strategy and General Management, Marketing

You can view a 2-minute showreel of this volume Order This Item On-line

Ho Kwon Ping, Executive Chairman
Ho Kwon Ping and Banyan Tree Holdings Ltd
Brand Sustainability during Rapid Global Expansion
Cathy Enz, Ali Farhoomand, Pauline Ng

Singapore-based Banyan Tree has niche positions in three core areas: hotels and resorts, spas and retail. With more than 120 international awards and accolades, and a successful IPO in June 2006, Ho Kwon Ping has ambitious expansion plans. The Volume shows the challenges surrounding global branding of an Asian villa-themed spas and resort business. The dangers of brand dilution are addressed within the context of developing a niche market based on customer experience.

Marketing, Entrepreneurship, Strategy and General Management

You can view a 2-minute showreel of this volume Order This Item On-line

Liu Changle, CEO
Liu Changle and Phoenix Satellite Television
The Art of Broadcasting in China
Yuen-ying Chan, Amir Hoosain

In presenting its family of channels as the Chinese TV viewers' window to the world, Phoenix was able to capitalise on ambiguities in China's regulatory environment to target news programming at mainland Chinese viewers. The Volume explores how the company needs to grapple with the challenges brought about by the convergence of telecommunications and broadcasting, the further liberalisation of China's media industry, and the gradual roll-out of digital TV networks around the country.

Strategy and General Management

You can view a 2-minute showreel of this volume Order This Item On-line

Viveca Chan, Founder
Viveca Chan and WE Worldwide Partners
A New Business Model for the Advertising Industry in China
Ali Farhoomand, Kineta Hung, Grace Loo

WE Worldwide Partners, a start up advertising venture focusing on China market, is at a crucial point in its expansion strategy. Viveca Chan, the visionary force behind WE's conception, has to evaluate the viability of WE's business model and growth strategy in the fast-moving and dynamic China market. The Volume explores how WE can position itself as "the third force" in a market dominated by the international advertising agencies, on one hand, and crowded by the small, local independent agencies, on the other.

Marketing, Entrepreneurship, Strategy and General Management

You can view a 2-minute showreel of this volume Order This Item On-line

Lawrence Fung, Chairman
Lawrence Fung and Hong Kong Economic Times Group
Diversification and Differentiation
Yuen-ying Chan, Ali Farhoomand, Pauline Ng

HKET Group, a successful financial newspaper publisher, has used diversification and differentiation as the cornerstone of its corporate strategy. Over the span of nearly 20 years, the Group has extended into book publishing, multimedia services, electronic information services, recruitment advertising and training. The Volume demonstrates the challenge of managing a diverse but interrelated portfolio of companies. Lawrence Fung's management philosophy of "differentiate or die" drove many of its diversified products to number one positions within their respective market segments.

Entrepreneurship, Strategy and General Management

You can view a 2-minute showreel of this volume Order This Item On-line

Jim Thompson, Chairman
Jim Thompson and the Crown Worldwide Group
Integrating Corporate Social Responsibility in Business
Ali Farhoomand, Claudia Woo, Ricky Lai

Founded in 1965 by Jim Thompson, the Crown Worldwide Group is the world?s largest privately held relocation company. The company operates in 55 countries and employs 5,000 employees. Crown?s success can be largely attributed to the founder?s insistence on high service quality and continual improvement through innovative information technology. Thompson also has a strong passion for community development and CSR values have been at the heart of the company for decades. With customers becoming more aware of CSR, Thompson realized that the company?s CSR had to be integrated strategy and day-to-day business operations. This volume explores the company?s roadmap for successful CSR integration.

Human Resource Management, Production & Operations Management, Social Enterprises & Ethics, Strategy and General Management

Order This Item On-line

Edwin Lee, Founder and CEO
Edwin Lee and Hong Kong Business Intermediary Co. Ltd.
The Dynamic of Innovative Entrepreneurship
Ali Farhoomand, Claudia Woo

Hong Kong Business Intermediary ("HKBI") was Hong Kong's first business brokerage company that specialised in small business sales. Leading the company was Edwin Lee, a young entrepreneur who took his every chance to drive the company to new levels of success. In November 2001, after realising that there were no business brokerage firms in Hong Kong, Lee set up HKBI and started to offer 'matchmaking' services for prospective business sellers and buyers. In 2007, Edwin Lee won the award of Hong Kong's Innovative Entrepreneur. HKBI's business model and efforts in promoting entrepreneurship had also received recognition worldwide.

Strategy and General Management

Order This Item On-line
Case Search

Member Login
Username: Remember me.
Password: Forget password
Not a member?
Register Now

Follow us on...
Facebook YouTube Twitter