The FocusAsia Business Leaders Case Study and Video Series profiles leading Asian enterprises and their senior executives. From property development and manufacturing to biotechnology and offshoring, this series features some of the most successful companies in Asia – from China to Singapore, Japan to India.
Each volume contains a comprehensive case study of a featured corporation along with a 30-mintue DVD developed in co-operation with the Journalism and Media Studies Centre and produced by Emmy award-winning producer, Jim Laurie.
The case study shows how these firms are using their entrenched competitive position at
home to expand into global markets. The videos feature the CEOs and other senior managers discussing their
firms' operations, culture and strategic outlook. The viewers get a close look at the inner workings of an
executive suite and the role it plays in formulating and executing a firm's strategy. Educators can also access
accompanying teaching notes, which highlight specific teaching and learning objectives guiding each case.
This 11-part series provides a rich teaching and learning environment for courses in strategic management, organisational behaviour and leadership.