About the ACRC
The Asia Case Research Centre is a research centre affiliated with The University of Hong Kong, Faculty of Business and Economics. Established in 1997 to address increasing demand for research and instructive materials relating to Asian business, the Centre now boasts a repository of context-rich cases drawn from a vast range of industries and disciplines.
The ACRC is committed to the advancement of learning and teaching in business education and strives to promote leadership in management through research on the latest practices in the Asian business environment. We work with scholars from universities and institutions within and outside the region, and enjoy close ties with the business community. Over 1,000 universities and 250 companies use our cases for management training and research purposes each year.
