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HP at a Strategic Crossroad: 2005                                                                                                                                                                                                                                            
Product Ref: 05/253C Company: Hewlett-Packard

Product Type: Case Industry: Technology Hardware

Related Product(s): Teaching Note
The case examines the paradox of bringing in a charismatic leader to spearhead organisational change in a company renowned for its strong legacy and culture. On one hand, in the face of a rapidly changing competitive environment, HP, a Silicon Valley icon, was looking to initiate organisational transformation. On the other hand, it was a company embedded in tradition íV with the charismatic Carly Fiorina having to struggle with the tensions between various organisational components, including company loyalists who opposed a change in the traditional systems, processes, structure and culture. With Fiorina's ouster, the case also opens for discussion the strategic options available to Mark Hurd, HP's new CEO.
Functional Area : Human Resource Management
Strategy & General Management

Issues: Charismatic leadership, culture, management of change, paradoxes in organisational transformation
Length: 22 pages Country: N/A

Pub. Year: 2005 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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