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Microsoft's Diversification Strategy                                                                                                                                                                                                                                            
Product Ref: 06/291C Company: N/A

Product Type: Case Industry: Software & Services

Related Product(s): Teaching Note
In November 2005, Microsoft launched Xbox 360, its latest game console. It was an extraordinary event not because of the glamorous business executives and journalists hanging around in the event, the super cool festival mood soaking Mojave Desert or the graphic technologies dazzling the giant consoles surrounding the conference room. Rather, the air was filled with a mix of trepidation and excitement about the viability of the Company's new strategy of moving beyond Window-based PCs. Everybody in the room wondered whether the Company could regain its past glory by wading into new territories. What opportunities and challenges, they thought, awaited the Company in markets that it did not have proprietary advantage? What specific strategies it had to adopt to capitalize on these opportunities and counter the challenges? How best could Microsoft execute its diversification strategy?
Functional Area : Strategy & General Management

Issues: Opportunities and challenges introduced by Web 2.0; convergence of IT, telecom and media; and issues in pursuing diversification; IT, software, IPTV, video gaming, portal, mobile phone, diversification strategy, strategic alliance
Length: Text: 16 pages
Exhibits: 11 pages
Country: Global

Pub. Year: 2006 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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