At the close of our competition, we received
180 fantastic designs that exhibited incredible creativity in spite of our exacting
design requirements. Competition entries came from students and professionals
from Hong Kong, Mainland China, the UK, Denmark, the Philippines and the US. After
careful consideration among our staff and judges, the CABC is pleased to announce
the "Seal" submitted by London graphic designer Victoria Evans as the
winner of our competition.
The decision was a very difficult one to make and ultimately we decided to
focus on those that incorporated the many aspects of our requirements and exhibited
a number of features including:
- a logo that could stand on its own and be clearly identifiable
- a link to our existing design scheme
- inclusive in nature
We believe we have found all of this in our winning logo.
Congratulations to Victoria Evans, the designer of our logo and winner of our
competition, for her creativity. And finally, a very sincere thank you to everyone
who entered a design. We are grateful to you all for your contribution toward
making this a truly special competition.
| Competition Winner |
| Logo |
Designer |
Designer's Comment |
 |
Victoria Evans,
Graphic Designer,
London, UK |
The logo should convey the Centre's modern, advanced and cutting edge approach.
Simplicity is key, not only because it relates to a vast range of industries and
disciplinary areas, but because it will have to be easily applied to different
items. Please find brief concepts explanations below:
"Seal" JPEG file
Seal of approval. Of official and authoritative nature. It retains regional legacy
but with a modern approach for its shape and colour.
Colour palette - Current purple colour remains working in harmony with orange,
it's complimentary colour. This allows to keep current yellow as a secondary colour.
|
| Other
Finalists |
| Logo |
Designer |
Designer's Comment |
 |
Chui Yu Tung,
Marketing,
Hong Kong |
Rectangles on the left symbolize case study archieves
while the circle with a handle represent a magnifying glass. It symbolizes research
on Asia with the its map being enlarged. Color choices match with the existing
color scheme of CABC website. |
 |
Leung Chun Ho,
Student,
Hong Kong |
Using the Chinese word ¡§Human¡¨ to execute
the ¡§man power¡¨ meaning in the business flow. English letter ¡§A¡¨ and Chinese word
¡§1¡¨ both means ¡§the first one¡¨, while the English word ¡§Asia¡¨ also begins with
the letter ¡§A¡¨. |
 |
Lucas Lou,
The University of Hong Kong,
Hong Kong |
 |
 |
Min Ni,
Marketing Assistant,
Shanghai, China |
"ACRC' in a modern motif. |
 |
Min Ni,
Marketing Assistant,
Shanghai, China |
'ACRC' in Chinese stamp. |
 |
Paul Rogers,
Civil Engineer,
Isle of Man, United Kingdom |
The primary goal of each logo is to
create a modern, fresh and unique identity for the CABS. All of the logos attempt
to represent dynamism, whilst the globe designs show the spread of case knowledge
to Asia and beyond. |
 |
Poon Sin Yi,
Designer,
Hong Kong |
A map of Asia reflects ACRC is the largest Asia-based
producer of business cases. That logo shows a corporate image of centre. And the
vertical lines present a business and statistic feel. |
 |
Too Wing Tak,
The University of Hong Kong,
Hong Kong |
The logo is a combination of letters "A.C.R.C"
|
 |
Uwe Kloiber,
Designer,
Hong Kong |
A = Asia = typical asian roof / reaching sky of the world
/ static
C = Case = container / pool of facts / multifunctional
R = Research = browsed page / looking into & behind / versatile
C = Centre = concentrated / congress & focus point / complexity
- as whole or as "ACRC" adaptable
- optional with hexagon " "
|
 |
Victoria Evans,
Graphic Designer,
London, UK |
"Sphere" JPEG file
Conveys an important part of the world, a place that researches locally and globally,
therefore a sphere built with a dynamic shape that suggests interaction.
|
 |
Wong Yuk,
Hong Kong Polytechnic University,
Hong Kong |
The direction of the arrow to the west shows the business
with the western countries. Together with the white dot it forms the letter ¡§A¡¨,
which represents ¡§Asia¡¨. The square execute the sentence ¡§¤Ñ¶ê¦a¤è¡¨. |
 |
Karsten Skjoldhoj,
Graphic designer MDD,
Copenhagen, Denmark
|
|
|
