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27 cases found
 
Ref No. Title Author(s)
99/33C Shangri-La Hotels and Resorts - Achieving Service Leadership

Product Type: Case

Functional Area: Human Resource Management, Strategy & General Management
Pub. Year: 2000

Shangri-La Hotels and Resorts (SLA) owns and manages the largest deluxe hotel chain in Asia. The hotel chain expanded rapidly in the 1980s. In 1993, the Managing Director recognised that there was a n...

Gerard Tocquer
Eva Kwan
98/08C New Technologies, New Markets: The Launch of Hongkong Telecom Video-on-Demand

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 1999

In March 1998, Hongkong Telecom's Interactive Multimedia Services (IMS) unit launched the worldˇ¦s first commercial Video-on-Demand (VOD) system. In taking the new technology to market, how was IMS to ...

Peter Lovelock
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