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Successful Multinationals in China (MNC)  
Product Ref: 05/215C Company: N/A

Product Type: Case Industry: Others

Related Product(s): Teaching Note
China's huge population and potential market had attracted foreign companies since its economy began opening in the late 1970s. Although the profit position of some foreign companies improved by 2003, China remained a frustrating and unprofitable market for many. This Case highlights four major multinationals that were successful in the Chinese market. It allows for a discussion on what it takes to succeed in the China market, how this is similar or dissimilar to what it takes to succeed elsewhere, and the challenges and opportunities associated with leadership positions in emerging economies.
Functional Area : Strategy & General Management

Issues: Business in China, challenges of emerging economies, challenges of industry leadership
Length: 29 pages Country: China (People's Rep. of)

Pub. Year: 2005 Level of Difficulty: 3
This product type is available in the following language(s):      English
Related Information: N/A
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Case (05/215C) HK$58 / US$7.5
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