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Research Note Details:
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Chinese Medicine in an Emerging Market                                                                                                                                                                                                                                            
Product Ref: 05/236RN Company: N/A

Product Type: Research Note Industry: Pharmaceuticals & Biotechnology

Related Product(s): N/A
It was estimated in 2002 that the size of the traditional Chinese medicine (TCM) market in China would be around US$5 billion. A decade of Chinese regulatory reforms, Chinese pharmaceutical industry's liberalisation, changing Chinese lifestyle and demographics, and the Chinese pharmaceutical research and development facilities were factors explaining the huge TCM market potential in China. This case looks at the issues faced by multinationals wanting to enter this market.
Functional Area : Strategy & General Management

Issues: Healthcare Industry, Chinese Medicine, Emerging Markets, Market Entry, Strategy
Length: 20 pages Country: Hong Kong SAR

Pub. Year: 2005 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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