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Shanghai General Motors: The Rise of a Late-Comer (MNC)                                                                                                                                                                                                                                            
Product Ref: 05/239C Company: Shanghai General Motors

Product Type: Case Industry: Automobiles & Components

Related Product(s): Teaching Note
Authors: Zhigang Tao   Emily Ho
The joint venture between General Motors (GM) and Shanghai Automotive Industry Corporation (SAIC) in 1997 was regarded as the largest single foreign investment ever made in China. At the time, the joint venture was considered a high-risk investment for GM. Eight years later GM proved that its investment in China was justified by its growing market share and successful partnership with SAIC. The case attempts to understand the strategic alliance between GM and SAIC and how the relationship contributed to the success and rapid growth of GM in China. It also analyzes the strategies adopted by GM and the potential threats and challenges imposed on foreign automobile companies in China. The case sheds light on viable strategies for foreign companies entering emerging markets.
Functional Area : Strategy & General Management

Issues: Entering emerging markets, international joint ventures, inter-partner learning, learning alliances, bargaining power between joint venture partners, collaboration as competition, strategies for later-comers in emerging markets
Length: 24 pages Country: China (People's Rep. of)

Pub. Year: 2005 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese   Portuguese
Related Information: N/A
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