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Motorola in China: Failure of Success? (MNC)                                                                                                                                                                                                                                            
Product Ref: 05/267C Company: Motorola

Product Type: Case Industry: Technology Hardware

Related Product(s): Teaching Note
The case illustrates the underlying forces that erode a company's competitive advantage and are instrumental in converting its success into failure. Focusing on Motorola's strategic evolution in China, the case shows how, over time, divergences emerged between the company's competence and basis of competition, and between its strategy and action. Given the extremely dynamic mobile handset industry in China, students can examine how Motorola, to attain sustained competitive advantage, should strategically re-position itself in China.
Functional Area : Strategy & General Management

Issues: first mover advantages, market share, strategic positioning, competitive advantage, strategic dissonance, organisational renewal
Length: Text: 20 pages
Exhibits: 9 pages
Country: China (People's Rep. of)

Pub. Year: 2005 Level of Difficulty: 3
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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Case (05/267C) HK$58 / US$7.5
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