| Naxos: Changing the World of Classical Music
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| Product Ref: |
09/431C |
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Company: |
Naxos
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| Product Type: |
Case |
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Industry: |
Internet Retail
Movies and Entertainment
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| Related Product(s): |
Teaching Note
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Founded in 1987, Naxos had become the world's largest classical music label. It had reached this lofty position by being an innovative cost leader. The company's chairman, Klaus Heymann, had been quick to take advantage of a drop in the manufacturing price of CDs and the fall of the iron curtain. Recording with artists and orchestras in eastern Europe and paying musicians one-time fees instead of royalties, Naxos had developed a unique and effective business model. The company had also been a first mover in the web-based distribution of music. Having exhibited a knack for making the right move at the right time, what should Naxos do to sustain its success in the decade to come?
This case was used in the Second McKinsey/HSBC Business Case Competition. |
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| Functional Area : |
Strategy & General Management
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Issues: |
Growth strategy, disruptive technology, new business model, cost leadership |
| Length: |
12 pages
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Country: |
Hong Kong SAR
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| Pub. Year: |
2009 |
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Level of Difficulty: |
2 |
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This product type is available in the following language(s):
English
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| Related Information: |
N/A
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