Functional Area:
Marketing, Strategy & General Management
Pub. Year: 2008
This case examines China's top selling herbal tea brand, Wang's Fortune Tea (marketed as Wanglaoji in mainland China), and explores the international functional soft drinks market and factors influenc...
Functional Area:
Marketing, Strategy & General Management
Pub. Year: 2008
Wang's Fortune Tea, marketed as Wanglaoji in mainland China and considered to be the founder of Chinese herbal tea, grew from a strong regional brand in China with limited national market penetration ...
