Functional Area:
Economics & Business Policy
Pub. Year: 2005
The market share of China's domestic handset enterprises increased dramatically in the domestic market in 2003. However, the market share has started to decrease from the beginning of 2004. What are r...
Functional Area:
Strategy & General Management
Pub. Year: 2010
In April 1998, Pfizer Inc ("Pfizer") launched Viagra, a prescription drug for treating erectile dysfunction, in the US and Europe with huge success. However, its market entry into China was met with a...
Functional Area:
Strategy & General Management
Pub. Year: 2010
In May 2006, Foxconn International Holdings first discovered a trade secret leakage to BYD Company Limited through current and former employees. Despite successful conviction of four individuals invol...
Functional Area:
Human Resource Management, Strategy & General Management
Pub. Year: 2010
Foxconn International Holdings is the world's largest contract manufacturer of mobile phones. BYD Company Limited entered the market in 2003 and has pursued a learning-by-hiring strategy by actively r...
Functional Area:
Marketing, Production & Operations Management, Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2009
On 12 September 2008, Sanlu Group, the biggest producer of milk powder in China, rocked the country when it admitted that its infant formula had been contaminated with the toxic chemical melamine. Chi...
