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2 cases found
Ref No. Title Author(s)
05/251C Whirlpool's Roadmap in China: 2004 (MNC)

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2005

Detailing Whirlpool's initial years in China, the case illustrates the problems that a global industry leader can face while entering a new, developing market like China. While it is relatively easy t...

Pan Yigang
Kavita Sethi
Leyu Yang, Thomas
05/225RN China's Home Appliances Industry 2004

Product Type: Research Note

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Pub. Year: 2005

This industry note describes the landscape of China's home appliances industry and its competitive environment in 2004. It depicts the industry characteristics and new developments in various aspects,...

Ali Farhoomand
Zhigang Tao
Leyu Yang, Thomas