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10 cases found
 
Ref No. Title Author(s)
07/356C Haier: Management Control on a Tactical Level

Product Type: Case

Functional Area: Accounting & Control
Pub. Year: 2008

Haier Group was China's largest white goods manufacturer and one of the world's fastest growing white goods companies. The company started out as a nearly bankrupt refrigerator plant in Qingdao, China...

Amy Lau
Jun Han
Emily Ho
Ricky Lai
07/347C Haier: How to Turn a Chinese Household Name into a Global Brand

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

"We doníŽt need more production capability. What we need is a higher design level and a bigger sales network", said the CEO of Haier, China's largest white goods manufacturer and one of the world's fas...

Ali Farhoomand
Emily Ho
CSVS/104C Pearl River Piano: Hitting the Right Notes in the Global Market?

Product Type: Case, DVD

Functional Area: Strategy & General Management
Pub. Year: 2007

China's status as an export powerhouse is changing from a focus on its low-wage and low-labour-cost advantage towards high-tech, high-value-added exports. Pearl River Piano, a state-owned company in C...

Michael J. Enright
Emily Ho
CSVS/103C Shui On: Branding Properties for Sustainable Growth in China

Product Type: Case, DVD

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2006

Shui On Group, a Hong Kong based real estate company with extensive investments in China, leveraged its established relationship with the Shanghai government to obtain the rights to participate in a v...

Frederik Pretorius
Emily Ho
06/306C Urban Renewal of Wan Chai : A Collision of People & Policy

Product Type: Case

Functional Area: Economics & Business Policy
Pub. Year: 2006

Wan Chai, one of the oldest districts in Hong Kong, has been appointed as one of the urban redevelopment areas in Hong Kong in 1998. The government had laid out various redevelopment plans in various ...

P.S.Tso
Emily Ho
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