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40 cases found
 
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17/600C Maersk Group: Sailing in a Market Downturn

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2018

Shipping conglomerate and industry leader Maersk Group has to figure out a strategy to remain competitive in the struggling shipping industry. In the face of sluggish global trade, overcapacity in the...

Zhigang Tao
Penny Lau
16/584C IBM・s Strategic Choices in China: Compete and Cooperate?

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2017

IBM・s strategy in China was to go it alone. The company researched, produced, and distributed its own products. The Chinese government, however, viewed technology as a key factor for economic growth a...

Zhigang Tao
Erik Tollefson
16/583C Coca Cola・s Challenge in China: Healthy Growth

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2017

Coca-Cola was one of the first MNCs to enter post-reform China. The soft-drink manufacturer established robust market share on the back of a strong brand. Chinese consumer preferences, however, gradua...

Zhigang Tao
Erik Tollefson
14/550C McDonald・s China: The Expired Meat Scandal

Product Type: Case

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Pub. Year: 2015

In July 2014, a Shanghai television station revealed that Shanghai Husi, a Chinese subsidiary of a reputable US-owned food supplier, was producing substandard meat products. McDonald・s was one of its ...

Zhigang Tao
Claudia H L Woo
14/549C JPMorgan: Hiring Chinese Princelings Becomes a Royal Pain

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2014

In August 2013, the United States Securities and Exchanges Commission (:SEC;) opened a bribery investigation into JPMorgan・s :princeling hiring; practices in Hong Kong, China・s Special Administrative ...

Zhigang Tao
W. H. Lo
Yihong Yao
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