| Ref No. |
Title |
Author(s) |
05/219C
|
Louis Vuitton Moët Hennessy: Expanding Brand Dominance in Asia (MNC)
Product Type:
Case
Functional Area:
Marketing, Strategy & General Management
Pub. Year: 2005
This case explores the predicament Louis Vuitton Moët Hennessy (LVMH) faced with respect to brand management when expanding its operations in China. In 2004, Asia accounted for about 40% of the sales ...
|
Pan Yigang
Marissa McCauley |
| 03/172C
|
TradeCard: Expanding into China
Product Type:
Case
Functional Area:
Management of Information Systems, Marketing
Pub. Year: 2003
The case features TradeCard Inc., a New York-based financial supply chain service provider, and its plan to expand into the China market. The case discusses how a structured B2B online payment system ...
|
Ali Farhoomand
Marissa McCauley |
| 03/164C
|
Taking Stock of Hong Kong's Human Resources
Product Type:
Case
Functional Area:
Economics & Business Policy, Human Resource Management
Pub. Year: 2003
This case discusses Hong Kong's transformation from a pure manufacturing economy to a knowledge-based service economy. The case highlights the mismatch between the skills of the workforce and the need...
|
Gilbert Wong
Marissa McCauley |
| 03/163C
|
Hong Kong Teachers' Language Benchmark Assessment
Product Type:
Case
Functional Area:
Economics & Business Policy, Human Resource Management
Pub. Year: 2003
In 2000, the Hong Kong Government introduced the Language Benchmark Assessment for all teachers in Hong Kong. As part of its education reform, the government required all teachers' English language pr...
|
Gilbert Wong
Marissa McCauley |
| 02/149C
|
Electronic Service Delivery Implementation and Acceptance Strategy
Product Type:
Case
Functional Area:
Management of Information Systems
Pub. Year: 2002
In December 2000, the Government of the Hong Kong Special Administrative Region (HKSAR) launched the Electronic Service Delivery (ESD) Scheme, a flagship e-government project. The overall e-government...
|
Ali Farhoomand
Marissa McCauley |
