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7 cases found
 
Ref No. Title Author(s)
07/359RN Global Software Industry in 2007

Product Type: Research Note

Functional Area: Management of Information Systems
Pub. Year: 2007

This research note provides a snapshot of the global software industry as it undergoes a major transition in 2007. McKinsey,s annual survey shows that software,s share of the IT budget in 2007 is arou...

Ali Farhoomand
Minyi Huang
10/465C TCL: Seeking the Road to Product Innovation

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

Chinese home electronics manufacturer TCL has identified the need to internationalise. However, because the global home electronics industry is a rapidly changing industry and the key to success lies ...

Ali Farhoomand
Marcus Schuetz
Minyi Huang
09/404C Honda: Innovation The Chinese Way

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

Innovation is the key to success in the history of Honda Motor Group (Honda). In July 2007, Guangzhou Honda's Research and Development Co. Ltd. (GHRD) was established. It was the first multinational a...

Ali Farhoomand
Minyi Huang
Ricky Lai
08/402C

Citibankˇ¦s e-Business Strategy for Global Corporate Banking (2008)

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2008

This case examines the challenges Citibank is facing in implementing e-business strategies. The focus is on how Citibank has developed an e-business strategy that fits with its corporate business stra...

Ali Farhoomand
Minyi Huang
08/368C China's Interlaken: Competitive Advantage through Cultural Replication

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2008

Interlaken Village in Shenzhen, China, is an exact replica of the Swiss village of Interlaken, which is part of OCT East, a US$450 million investment in the thriving Pearl River Delta. This is a manag...

Ali Farhoomand
Minyi Huang
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