| 08/384C
|
ITC e-Choupal: Corporate Social Responsibility in Rural India
Product Type:
Case
Functional Area:
Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2008
Business decisions need not be intentionally altruistic, but empowering the community eventually creates both notional wealth (in the form of brand recognition) and actual wealth (in the form of profi...
|
Ali Farhoomand
Saurabh Bhatnagar |
