| Ref No. |
Title |
Author(s) |
| 04/191C
|
TrademarkLogo.com: Transforming Legal Services on the Internet
Product Type:
Case
Functional Area:
Management of Information Systems
Pub. Year: 2004
In 2000, Robert Wang, senior partner of the Hong Kong law firm Robert W.H. Wang & Co., spearheaded the establishment of TrademarkLogo.com (TML). He believed that legal services, like other businesses,...
|
Ali Farhoomand
Monica Wong |
| 03/179C
|
Leccotech: The "Whole Product" Concept in Export Marketing
Product Type:
Case
Functional Area:
Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Pub. Year: 2003
LECCO Technology Ltd. (LECCOTECH), a Hong Kong-based SME company, developed a unique technology that could potentially revolutionise the management and efficiency of corporate databases in all industr...
|
Ali Farhoomand
Pauline Ng |
| 03/174C
|
Toyland Rubber Manufacturing: Building a New Factory in Shanghai
Product Type:
Case
Functional Area:
Economics & Business Policy, Strategy & General Management
Pub. Year: 2003
Hong Kong-based Toyland Rubber Manufacturing produced high quality rubber rollers for machinery used in the paper mills, textile dyeing, and printing factories. In the mid-1990s as factories migrated ...
|
Ali Farhoomand
Monica Wong |
| 03/172C
|
TradeCard: Expanding into China
Product Type:
Case
Functional Area:
Management of Information Systems, Marketing
Pub. Year: 2003
The case features TradeCard Inc., a New York-based financial supply chain service provider, and its plan to expand into the China market. The case discusses how a structured B2B online payment system ...
|
Ali Farhoomand
Marissa McCauley |
| 03/170C
|
Boeing Australia Limited: Assessing the Merits of Implementing a Sophisticated e-Procurement System
Product Type:
Case
Functional Area:
Accounting & Control, Management of Information Systems
Pub. Year: 2003
Formed in late 1996, Boeing Australia Limited (BAL) was a relatively new company and a global extension of the US firm, The Boeing Company. BAL developed capabilities in the areas of space and communi...
|
Ali Farhoomand
Peta Ashworth |
