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126 cases found for : ali farhoomand
 
Ref No. Title Author(s)
04/191C TrademarkLogo.com: Transforming Legal Services on the Internet

Product Type: Case

Functional Area: Management of Information Systems
Pub. Year: 2004

In 2000, Robert Wang, senior partner of the Hong Kong law firm Robert W.H. Wang & Co., spearheaded the establishment of TrademarkLogo.com (TML). He believed that legal services, like other businesses,...

Ali Farhoomand
Monica Wong
03/179C Leccotech: The "Whole Product" Concept in Export Marketing

Product Type: Case

Functional Area: Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Pub. Year: 2003

LECCO Technology Ltd. (LECCOTECH), a Hong Kong-based SME company, developed a unique technology that could potentially revolutionise the management and efficiency of corporate databases in all industr...

Ali Farhoomand
Pauline Ng
03/174C Toyland Rubber Manufacturing: Building a New Factory in Shanghai

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2003

Hong Kong-based Toyland Rubber Manufacturing produced high quality rubber rollers for machinery used in the paper mills, textile dyeing, and printing factories. In the mid-1990s as factories migrated ...

Ali Farhoomand
Monica Wong
03/172C TradeCard: Expanding into China

Product Type: Case

Functional Area: Management of Information Systems, Marketing
Pub. Year: 2003

The case features TradeCard Inc., a New York-based financial supply chain service provider, and its plan to expand into the China market. The case discusses how a structured B2B online payment system ...

Ali Farhoomand
Marissa McCauley
03/170C Boeing Australia Limited: Assessing the Merits of Implementing a Sophisticated e-Procurement System

Product Type: Case

Functional Area: Accounting & Control, Management of Information Systems
Pub. Year: 2003

Formed in late 1996, Boeing Australia Limited (BAL) was a relatively new company and a global extension of the US firm, The Boeing Company. BAL developed capabilities in the areas of space and communi...

Ali Farhoomand
Peta Ashworth
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