Functional Area:
Management of Information Systems, Marketing, Strategy & General Management
Pub. Year: 2001
This case discusses how Grey Worldwide Hong Kong and China (Grey WW-HK/China) is repositioning itself through defined e-marketing and CRM strategies for the Asian market. It examines how integral its ...
Functional Area:
Economics & Business Policy, Management of Information Systems
Pub. Year: 2001
This case relates to the plans of the Hong Kong Government (the "Government") to seek approval of its proposal to replace the current Hong Kong identity ("ID") card with a smart ID card. The approval ...
Functional Area:
Economics & Business Policy, Management of Information Systems
Pub. Year: 2001
This case relates to the plans of the Hong Kong Government (the "Government") to seek approval of its proposal to replace the current Hong Kong identity ("ID") card with a smart ID card. The approval ...
Functional Area:
Strategy & General Management
Pub. Year: 2007
Founded in 1988 and chaired by Lawrence Fung, the Hong Kong Economic Times Group ("HKET Group") started off as a publisher of Hong Kong Economics Times (HKET)ˇXthe first Chinese-language financial news...
Functional Area:
Strategy & General Management
Pub. Year: 2007
In 2005, a group of Hong Kong and mainland China-based executives from leading global advertising and marketing firms decided the Chinese advertising industry was ripe for a new model So in October th...
