| Ref No. |
Title |
Author(s) |
01/109C
|
Japan Net Bank: Japan's First Internet-only Bank
Product Type:
Case
Functional Area:
Management of Information Systems, Strategy & General Management
Pub. Year: 2002
Japan Net Bank (JNB), Japan's first Internet bank without physical branches, began operation in October 2000. It attracted mainly young customers looking for convenient, round-the-clock bank services ...
|
Ali Farhoomand
Pauline Ng
Vincent Mak |
| CSVS/108C
|
Banyan Tree: Sustainability of a Brand During Rapid Global Expansion
Product Type:
Case, DVD
Functional Area:
Marketing, Strategy & General Management
Pub. Year: 2008
Following a successful IPO in June 2006, Banyan Tree Holdings Limited planned to use parts of the proceeds to finance an ambitious expansion plan. At the core of this business development plan was an ...
|
Ali Farhoomand
Cathy Enz
Pauline Ng |
| CSVS/107C
|
Seiko Watch Corporation: Moving a Brand Upmarket
Product Type:
Case, DVD
Functional Area:
Marketing, Strategy & General Management
Pub. Year: 2007
Founded in 1881, Seiko gained prominence for introducing the world's first quartz watch in 1969 and is often associated with the "quartz revolution" of the 1970s that threatened to destroy the Swiss w...
|
Ali Farhoomand
Thomas M. Hout
Amir Hoosain
Mary Ho |
| 01/107C
|
Extending an Electronic Trade Network to Sustain Competitive Advantage
Product Type:
Case
Functional Area:
Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Pub. Year: 2001
Discusses Tradelink's strategy for extending its electronic trade network to neighboring countries. Focuses on building alliance strategy, identifying the value added that can be generated through int...
|
Ali Farhoomand
Michelle Ng
Pauline Ng |
| CSVS/106C
|
DAKSH and IBM: Business Process Transformation in India - PART 1. The Formative Years
Product Type:
Case, DVD
Functional Area:
Management of Information Systems, Production & Operations Management, Strategy & General Management
Pub. Year: 2007
An undisputed success story, Daksh eServices was one of the leading Business Process Outsourcing (BPO) service providers in India. Launched by a group of friends in 2000, it started by providing web-b...
|
Ali Farhoomand
Kavita Sethi |
