| Ref No. |
Title |
Author(s) |
| 10/472C
|
Geox: Breathing Innovation into Shoes
Product Type:
Case
Functional Area:
Strategy & General Management
Pub. Year: 2010
On 28 July 2009, the board of directors of Geox approved the footwear and apparel company's half-year results, which showed consolidated sales of US$653 million. This was a remarkable achievement and...
|
Ali Farhoomand
Havovi Joshi |
| 10/465C
|
TCL: Seeking the Road to Product Innovation
Product Type:
Case
Functional Area:
Strategy & General Management
Pub. Year: 2010
Chinese home electronics manufacturer TCL has identified the need to internationalise. However, because the global home electronics industry is a rapidly changing industry and the key to success lies ...
|
Ali Farhoomand
Marcus Schuetz
Minyi Huang |
| 09/434C
|
WM Wrigley JR.Company: Innovation in China¡¦s Confectionery Market
Product Type:
Case
Functional Area:
Marketing, Strategy & General Management
Pub. Year: 2009
In October 2008, WM Wrigley Jr. Company ("Wrigley"), the world's largest gum-maker, completed a US$23 billion friendly takeover by Mars, a US-based, family-owned company and a global leader in confect...
|
Ali Farhoomand
Candise Pong-Wa Wai |
09/428C
|
Nintendo's Disruptive Strategy: Implications for the Video Game Industry
Product Type:
Case
Functional Area:
Strategy & General Management
Pub. Year: 2009
In April 2008, Nintendo was ranked seventh in the annual BusinessWeek¡VBoston Consulting Group ranking of the world¡¦s most innovative companies. The award recognised the company as an innovative design...
|
Ali Farhoomand
Havovi Joshi
Samuel Tsang |
| 09/419C
|
Disney: Losing Magic in the Middle Kingdom
Product Type:
Case
Functional Area:
Strategy & General Management
Pub. Year: 2010
Hong Kong Disneyland has been struggling with lower-than-expected attendance rates for almost three years since its opening. Factors such as small size, inconvenient location, lack of unique features,...
|
Ali Farhoomand
Penelope Chan |
