| Ref No. |
Title |
Author(s) |
| 07/347C
|
Haier: How to Turn a Chinese Household Name into a Global Brand
Product Type:
Case
Functional Area:
Strategy & General Management
Pub. Year: 2007
"We don’t need more production capability. What we need is a higher design level and a bigger sales network", said the CEO of Haier, China's largest white goods manufacturer and one of the world's fas...
|
Ali Farhoomand
Emily Ho |
| 07/336C
|
Chery Automobile Company: Evolution of the Chinese Automotive Industry
Product Type:
Case
Functional Area:
Strategy & General Management
Pub. Year: 2007
In 1908, Henry Ford revolutionised the car industry by drastically cutting production costs by using assembly lines. A century later, on the other side of the world, an unknown Chinese car manufacture...
|
Ali Farhoomand
Marcus Schuetz
Richard Farmer |
07/317C
|
Wumart Stores: China's Response to Wal-Mart
Product Type:
Case
Functional Area:
Strategy & General Management
Pub. Year: 2007
Wumart Stores (Wumart) is an indigenous Chinese, privately owned retail chain operation founded by a private entrepreneur in 1994. The decade after its inception sees the company grow from a small, su...
|
Ali Farhoomand
Zhigang Tao
Iris Wang |
06/300C
|
Huawei: Cisco's Chinese Challenger
Product Type:
Case
Functional Area:
Strategy & General Management
Pub. Year: 2006
Huawei was China's largest telecommunication equipment provider. It boasted an annual revenue of US$6.7 billion in 2005, of which 60% came from international sales. Globally, Huawei had a strong posit...
|
Ali Farhoomand
Phoebe Ho |
| 06/298C
|
Polo Ralph Lauren & Luen Thai: Using Collaborative Supply Chain Integration in the Apparel Value Chain
Product Type:
Case
Functional Area:
Production & Operations Management
Pub. Year: 2006
Luen Thai is considering adopting a 'design-to-store' supply chain strategy to compete in the apparel market, as it faces increasing margin pressure, new market entrants and China's WTO entry. The dec...
|
Ali Farhoomand
Benjamin Yen
Shamza Khan |
