05/223C
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Shanghai Volkswagen: Time for a Radical Shift of Gears (MNC)
Product Type:
Case
Functional Area:
Strategy & General Management
Pub. Year: 2005
At the dawn of the 20th anniversary of its involvement in China¡¦s passenger-car industry, Shanghai Volkswagen (SVW) found itself caught in changed external and internal environments, with factors crit...
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Ali Farhoomand
Zhigang Tao
Iris Wang
Lu yi |
