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Shun Sang (H.K.) Co. Ltd.: Streamlining Logistical Flow                                                                                                                                                                                                              
Product Ref: 03/161C Company: Shun Sang (H.K.) Co. Ltd.

Product Type: Case Industry: Transportation

Related Product(s): Teaching Note
Authors: Benjamin Yen   Andrew Lee
Founded by Mr. Tsui, Kwok-choi and his wife, Shun Sang (H.K.) Co. Ltd., an authorized distributor of Proctor and Gamble (P&G) in Hong Kong, embarked upon a major IT-enabled supply chain management initiative in 1998 to streamline its sales and order fulfilment related operations. Then in 2002, Shun Sang upgraded its supply chain management systems to further enhance its operations. The benefits that Shun Sang gained included reduction in manpower and duplicated work, greater accuracy in order processing and inventory records, more efficient inventory operations, shorter order lead-time, improved customer satisfaction, and business growth. Shun Sang did fail once between 1998 and 2002 in an attempt to upgrade its ordering system. But it was not discouraged. It was determined to learn from its mistake and that paved the way for the successful roll out of the new systems in 2002. This case is designed to illustrate how a Small/Medium Enterprise (SME) can turn logistic efficiencies into its competitive advantage and the importance of data quality in doing so. The case allows for a discussion on the critical success factors of IT-enabled supply chain management systems, typical SME responses to economic downturn, and approaches that SMEs can take to improve its competitiveness and profitability.
Functional Area : Management of Information Systems
Production & Operations Management
Strategy & General Management

Issues: Supply Chain Management, E-Commerce
Length: 8 pages Country: Hong Kong SAR

Pub. Year: 2003 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information:
This is a part of The Trade & Industry Department SME Case Series
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