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30 SME cases found
 
Ref No. Title Author(s)
03/184C Fat Angelo's Restaurant: Entrepreneurial Growth

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2003

Launched in 1998, Fat Angelo's Restaurant was the brainchild of three entrepreneurs who seized an opportunity to bring "family-style" Italian restaurants to Hong Kong. By the end of 2002, Fat Angelo's...

Simon Tam
Monica Wong
03/183C

OneCard: Building a Savings and Benefits Platform

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2004

The OneCard case gives an account of how an entrepreneur was able to seize an opportunity to start a new business and to manage a low-cost, but effective sales operation. Khalid Gibran exhibited the h...

Thomas M. Hout
Amir Hoosain
03/180C Hong Kong's Container Truckers: The Mid-stream Fee Dispute

Product Type: Case

Functional Area: Economics & Business Policy
Pub. Year: 2003

In November 2000, the eight-member Hong Kong mid-stream Operators Association (HKMOA), which controlled 90 per cent of the mid-stream container handling business in Hong Kong, announced that they woul...

Michael J. Enright
Vincent Mak
03/179C Leccotech: The "Whole Product" Concept in Export Marketing

Product Type: Case

Functional Area: Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Pub. Year: 2003

LECCO Technology Ltd. (LECCOTECH), a Hong Kong-based SME company, developed a unique technology that could potentially revolutionise the management and efficiency of corporate databases in all industr...

Ali Farhoomand
Pauline Ng
03/178C Towngas: Achieving Competitive Advantage through Customer Relationship Management

Product Type: Case

Functional Area: Marketing
Pub. Year: 2003

Towngas, one of the oldest energy suppliers in Hong Kong, invested millions of dollars in a customer relationship management initiative which resulted in not only higher customer satisfaction but new ...

Benjamin Yen
Monica Wong
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