| Ref No. |
Title |
Author(s) |
| 03/184C
|
Fat Angelo's Restaurant: Entrepreneurial Growth
Product Type:
Case
Functional Area:
Economics & Business Policy, Strategy & General Management
Pub. Year: 2003
Launched in 1998, Fat Angelo's Restaurant was the brainchild of three entrepreneurs who seized an opportunity to bring "family-style" Italian restaurants to Hong Kong. By the end of 2002, Fat Angelo's...
|
Simon Tam
Monica Wong |
03/183C
|
OneCard: Building a Savings and Benefits Platform
Product Type:
Case
Functional Area:
Marketing, Strategy & General Management
Pub. Year: 2004
The OneCard case gives an account of how an entrepreneur was able to seize an opportunity to start a new business and to manage a low-cost, but effective sales operation. Khalid Gibran exhibited the h...
|
Thomas M. Hout
Amir Hoosain |
| 03/180C
|
Hong Kong's Container Truckers: The Mid-stream Fee Dispute
Product Type:
Case
Functional Area:
Economics & Business Policy
Pub. Year: 2003
In November 2000, the eight-member Hong Kong mid-stream Operators Association (HKMOA), which controlled 90 per cent of the mid-stream container handling business in Hong Kong, announced that they woul...
|
Michael J. Enright
Vincent Mak |
| 03/179C
|
Leccotech: The "Whole Product" Concept in Export Marketing
Product Type:
Case
Functional Area:
Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Pub. Year: 2003
LECCO Technology Ltd. (LECCOTECH), a Hong Kong-based SME company, developed a unique technology that could potentially revolutionise the management and efficiency of corporate databases in all industr...
|
Ali Farhoomand
Pauline Ng |
| 03/178C
|
Towngas: Achieving Competitive Advantage through Customer Relationship Management
Product Type:
Case
Functional Area:
Marketing
Pub. Year: 2003
Towngas, one of the oldest energy suppliers in Hong Kong, invested millions of dollars in a customer relationship management initiative which resulted in not only higher customer satisfaction but new ...
|
Benjamin Yen
Monica Wong |
